Spectre Poster

‘Spectre’ Lands First Branded Snapchat Discover Channel

The new James Bond flick Spectre is now being featured in the Discover section of Snapchat which has been created specifically to promote the film’s release.

The promotional gimmick, which is said to be accessible to Snapchat users for a period of 24 hours, will offer behind-the-scenes footage, interviews with the cast and crew and a number of preview tidbits. The film feature is said to have rolled out beginning on Sunday at midnight Pacific time.

“Today only on Snapchat you can access #SPECTRE content on the first-ever Discover channel created for a film,” tweeted James Bond (@007).

Users can expect to see a number of interesting highlights from the movie that include messages from the film’s cast members such as Naomie Harris (Moneypenny) and Dave Bautista (Mr. Hinx); photos taken from the film’s numerous locations (Austria, Mexico and Italy); the exhilarating car-chase scene that was filmed in Rome; breathtaking view of the filming done in the Austrian alps; signature action sequences that the film has always been known for; behind-the-scene interviews with the film director Sam Mendes and with female stars Monica Bellucci and Lea Seydoux on their Bond characters.

Source: Tech Times.