Tag Archives: sony

Editor Thoughts: future of product placement

Today we inaugurate a new column, Editor Thoughts. In this column we will discuss the most various Bond related themes, no news but only reflections. And we start with one of the most debated movie subjects, one of the most followed for Bond fans: the product placement.

As we all know, bond has a particular history with product placement. Not always (almost never) a brand is requested by producer to pay to be included in the movie. In fact, they often ask the brand to create a comarketing campaign to advertise the new movie. That is the case of CocaCola in Skyfall, or Aston Martin in SPECTRE.

But what can we expect to happen in the next installment due to arrive in the theaters in the fall of 2019? Probably we will see some changes, while some brands will remain pillars in the Bond franchise. We surely will have Omega on board (they just presented a new Bond inspired watch, but we won’t see it in the movie) probably with a dive watch of the Seamaster series and with one of the ’57 riedition, Seamaster or Railmaster (you can see them in the image below, alongside the third Omega’s battle horse, the Seamaster).

Omega 1957 Trilogy (source: omegawatches.com)
Omega 1957 Trilogy (source: omegawatches.com)

Also for the car, we should be pretty locked. We can expect Aston Martin to continue its lifelong journey with James Bond, with a new model expected to be developed specially for 007, as the DB10 was. We also expect to see (again) the DB5 on stage, seeing how SPECTRE ended. We can also expect the “brand extension” relationship to continue, with Jaguar and Range Rover onboard too. Nothing new from this side.

Changes could come from 007 clothing. For the last 3 movies, beginning with Quantum of Solace, lead costume brand for Daniel Craig was Tom Ford, with both Louise Frogley (Quantum of Solace, here you can find a very good article from our good friend of jamesbondlifestyle) and Jany Temime (Skyfall, SPECTRE) working with the american brand to adapt the collections, both elegant and casual, for the spy purposes. With them, a lot of other brands were involved during last movies, like Barbour, Matchless, N.Peal, Sunspel, just to mention some.

Jany Temime with some SPECTRE costumes (source:dailyrecord)
Jany Temime with some SPECTRE costumes (source:dailyrecord)

The choice of what brand to use is strictly related to the choice of the Costume Designer. If EON will remain faithful with the direction they’ve taken, that I personally love, I can clearly see Miss Temime returning, along with Tom Ford. If they will go down a different route, we could experience some major changes: a lot of fashion brand would love to get in the mix with Bond, and maybe a fresh new italian style could be good for the show. We’ll see.

What will almost certainly change is the technological stuff. Ever since Sony was in charge of distributing Bond movies, we saw MI6 agents and staff with smartphones, laptops, even cameras, provided by the japanese producer. Since, as we all know too well, the distribution contract expired with SPECTRE, and since all the indications point to a change of direction, we can all expect 007 to change his smartphone very soon.

What could happen now? We all know that Daniel Craig seems to like Samsung for his character, and I can definitely see Bond handling a Galaxy S8. In general terms, Samsung produces quite stilish phones, that can suits well in a movie like this.

Of course, talking about this, we have to mention Apple, but honestly i can’t see them spending big money on something like this at the moment, so I think MI6 will continue to buy in Asia.

To close, we have that one piece of furniture that will never grow old and will be there with him, whoever he is portraing him, and wherever he is going: the Walther PPK will always be in James Bond’s holster.

For every curiosity you could have on products seen in James Bond’s movies, I can only redirect you to the most equipped and specialized website on the matter, James Bond Lifestyle, you will appreciate it a lot. Have fun!

 

Is Daniel Craig returning after Spectre?

…we don’t know it.

But we can analyze some facts. (SPOILER AHEAD- Do not read if you have not seen SPECTRE)

Daniel Craig has just finished the promotion for his fourth outing as James Bond, Spectre. His words, when he was asked about returning after this film, are now infamously famous: “Now? I’d rather break this glass and slash my wrists” he answered, back in June, to the interviewer of Time Out magazine.

And these are the words all the newspapers of the world reported, speculating about the last outing of the Liverpool born actor as the most beloved agent of Her Majesty’s Secret Service.

What they accidentally forgot to mention, is the the answer Daniel gave to the next question the interviewer asked: You can find it here, along with the rest of the interview. You want to move on from Bond for good?
‘I haven’t given it any thought. For at least a year or two, I just don’t want to think about it. I don’t know what the next step is. I’ve no idea. Not because I’m trying to be cagey. Who the fuck knows? At the moment, we’ve done it. I’m not in discussion with anybody about anything. If I did another Bond movie, it would only be for the money.’

It’s clear that the man that is talking it’s an exhausted one. As you could probably understand, at the time of the interview, he had just finished shooting, after more than a year around the world, Mexico, Austria, Italy, Tunisia, London. Away from New York, away from his family. This could suffice to cut off any discussion about a new film, but more that this, this wasn’t a normal movie, this was a Bond movie, and a tough one. As we all know, Craig does a lot of his stunts himself, and doing this, he has often injured himself while filming. This movie isn’t different, he broke his knee while shooting some fight scene, and was so dedicated that continued filming whit the pain, until he had some time to undergo surgery.

So, this could be why he gave that answer in the first place. But let’s go deeper than this, let’s analyze why he could and should stay.

  1. Craig’s Bond isn’t done. After rebooting the series in 2006, slowly a lot of classic elements of the saga were reintroduced. But, even after Spectre, there isn’t that climax that could make Craig enter in the Olympus of the spy movies.
  2. Craig is a producer in Spectre. If EON gives this kind of opportunity to the actor, is to make him understand he is still valuable to them and they still need him. I can imagine they gave up a significant amount of money to add him as producer.
  3. Waltz’ Blofeld isn’t done yet. I mean, come on, we waited 44 years and then he lasts only 20 minutes? No way. And no way they keep Blofeld withouth keeping Craig.
  4. EON thinks they have Craig, as Michael Wilson clearly says here.
  5. We absolutely a proper adaption of You only live twice. I mean, you could change Japan with wherever you want, change the castle with a laboratory, change the poisonous plants with terrible plutonium, but give us Irma Bunt, give us Shatterand, and give us a fantastic last outing of Craig as James Bond 007, than replace him.
  6. We have some little information, not verified, that in the end he is going to return.
  7. A new distributor, given the expiration of the contract with Sony, will want to start big, and they only be sure of it by keeping Craig.
  8. Craig doesn’t seem too convinced to leave

So, Craig must stay, and we need a new Bond before the end of the 2017. Tempus fugit, they say.

SPECTRE sets record in its opening day

In the firt day full day of screenings, on tuesday, Spectre sets a record in the UK, gaining almost 9.2 million $. It must be added to the 6.5 million $ the film earned on the first night on Monday, totaling almost 16 million $ so far, and only in the UK.

The James Bond franchise gained almost 2 billion $ during the 53 years of the franchise, thanks to the 23 movies before SPECTRE. Half of these earnings came from the last movie, Skyfall, 1.1 billion dollars at the box office.

The challenge for SPECTRE is to be able to top the previous outing. Will it succeed? Certainly the start is promising.