Tag Archives: Omega

Editor Thoughts: future of product placement

Today we inaugurate a new column, Editor Thoughts. In this column we will discuss the most various Bond related themes, no news but only reflections. And we start with one of the most debated movie subjects, one of the most followed for Bond fans: the product placement.

As we all know, bond has a particular history with product placement. Not always (almost never) a brand is requested by producer to pay to be included in the movie. In fact, they often ask the brand to create a comarketing campaign to advertise the new movie. That is the case of CocaCola in Skyfall, or Aston Martin in SPECTRE.

But what can we expect to happen in the next installment due to arrive in the theaters in the fall of 2019? Probably we will see some changes, while some brands will remain pillars in the Bond franchise. We surely will have Omega on board (they just presented a new Bond inspired watch, but we won’t see it in the movie) probably with a dive watch of the Seamaster series and with one of the ’57 riedition, Seamaster or Railmaster (you can see them in the image below, alongside the third Omega’s battle horse, the Seamaster).

Omega 1957 Trilogy (source: omegawatches.com)
Omega 1957 Trilogy (source: omegawatches.com)

Also for the car, we should be pretty locked. We can expect Aston Martin to continue its lifelong journey with James Bond, with a new model expected to be developed specially for 007, as the DB10 was. We also expect to see (again) the DB5 on stage, seeing how SPECTRE ended. We can also expect the “brand extension” relationship to continue, with Jaguar and Range Rover onboard too. Nothing new from this side.

Changes could come from 007 clothing. For the last 3 movies, beginning with Quantum of Solace, lead costume brand for Daniel Craig was Tom Ford, with both Louise Frogley (Quantum of Solace, here you can find a very good article from our good friend of jamesbondlifestyle) and Jany Temime (Skyfall, SPECTRE) working with the american brand to adapt the collections, both elegant and casual, for the spy purposes. With them, a lot of other brands were involved during last movies, like Barbour, Matchless, N.Peal, Sunspel, just to mention some.

Jany Temime with some SPECTRE costumes (source:dailyrecord)
Jany Temime with some SPECTRE costumes (source:dailyrecord)

The choice of what brand to use is strictly related to the choice of the Costume Designer. If EON will remain faithful with the direction they’ve taken, that I personally love, I can clearly see Miss Temime returning, along with Tom Ford. If they will go down a different route, we could experience some major changes: a lot of fashion brand would love to get in the mix with Bond, and maybe a fresh new italian style could be good for the show. We’ll see.

What will almost certainly change is the technological stuff. Ever since Sony was in charge of distributing Bond movies, we saw MI6 agents and staff with smartphones, laptops, even cameras, provided by the japanese producer. Since, as we all know too well, the distribution contract expired with SPECTRE, and since all the indications point to a change of direction, we can all expect 007 to change his smartphone very soon.

What could happen now? We all know that Daniel Craig seems to like Samsung for his character, and I can definitely see Bond handling a Galaxy S8. In general terms, Samsung produces quite stilish phones, that can suits well in a movie like this.

Of course, talking about this, we have to mention Apple, but honestly i can’t see them spending big money on something like this at the moment, so I think MI6 will continue to buy in Asia.

To close, we have that one piece of furniture that will never grow old and will be there with him, whoever he is portraing him, and wherever he is going: the Walther PPK will always be in James Bond’s holster.

For every curiosity you could have on products seen in James Bond’s movies, I can only redirect you to the most equipped and specialized website on the matter, James Bond Lifestyle, you will appreciate it a lot. Have fun!

 

Bond 25: what we know (and what we expect)

Bond 25 was unexpectedly (for the most) announced yesterday evening on all the 007’s social media account. The press release was short and didn’t contain so many info, but we did a little digging and, based on speculations an common sense (that’s all we have at this point folks), we arrived at the following conclusions:

  • Purvis and Wade will return as the screenwriters (ok this was quite simple): they will write a Bond movie for the seventh time. The started working on the francise at the end of two decades ago, on The World Is Not Enough and, even with ups and downs, they put the pens on all the screenplays from there to today.
  • Craig is (almost certainly) set to return. Early this month rumors surfaced that, after the sadly too famous comment (I’d rather break this glass and slash my wrists) when he was asked if he was going to wear the tuxedo one more time, Daniel Craig had set up his mind, and was going to sign at least for one more. Last night, also The New York Times broke the story that two internal sources confirmed the Liverpool-born actor was returning for his fifth outing as 007.
  • All the “side cast” is returning: this assumption is based on the one above: if Craig is returning, he is doing it to close his story line in a big way, and he is going to have his squires beside him. Fiennes, Harris, Whishaw, Kinnear, Seydoux probably even Waltz and Bellucci will star in the movie.
  • We most certainly won’t have a back to back story: every time a new Bond movie is announced, the story of a two-part movie to be shoot togheter starts spreading. We know that a Bond movie needs a long preparation time, a long shooting time, and a lot of efforts from all the parts involved. Maybe it needs way to much of all these things to have to movies properly shot as they should, and we know Broccoli and Wilson want to make this right
  • Broccoli and Wilson are not ready to pass the baton. They are probably in the prime of their careers as producers. Their play, The Kid Stays in the Picture, based on Robert Evans book, is having a very good ride and it seems it is set to be brought to USA, they are set to produce a non-007 spy movie starring Blake Lively, The Rhythm Section, based on Mark Burnell’s novel.
  • Nolan won’t be the director. As he stated multiple times,evend in the last days, he would love to do a Bond movie but, as for all his project, he has to have the complete control of the creation phase, something he doesn’t have today, with a storyline set, a decided actor, and an arc that is going to be closed. It’s far more probable we will see him directing Bond 26, with an actor he will decide (he stated Tom Hardy, on of his faithful stars, would be a perfect Bond, and we agree), a story he and his brother will write, and a decided number of movies (3 perhaps?) to be shot in a not so long time arc. the only possibility to see him on Bond 25, is that Broccoli and Wilson are giving him the possibility to close this cycle and open a new one with the next movies.
  • We will have a new distributor. The deal with Sony expired with SPECTRE, so we can expect a very fierce auction to secure the rights to distribute the next installment. Annapuna and Warner Bros were rumored to be in the mix, and the latter would hint once more to a Nolan nod, since they distributed his movies, including the currently-in-theaters Dunkirk.
  • We will have new cars, new watch, new suits, new gadgets. As we all know, every Bond movie is also a marketing opportunity. Every brand involved wants to maximize the commercial effort he makes to have the double 0 seven licence. So expect a lot of new merchandising to come out.

But most important of all, we know have a countdown running, we now are 836 days away from the next Bond movie!

Exciting times are coming!

Craig is returning! (Adele too!)

The Mirror broke the story, Daniel Craig is set to return for another movie as the most beloved spy of Her Majesty’s Secret Service.

The British newspaper says to have sources inside the production affirming that Barbara Broccoli was able to secure the Liverpool actor at least for one more outing as James Bond, with Rachel Weisz, his wife, on board to have him away filming for one more year.

But news aren’t finished. It seems the powerful EON producer is pushing to recreate the combination Actor-Singer we had for Skyfall. She is positive to have British singer Adele to sing once again the title song.

You can find the complete Mirror article here

We will keep you informed as news come.

Bond for Business

What does it mean to be a Bond film’s marketing partner?

It certainly means a lot of money. While it is reported that EON, the production company run by Barbara Broccoli and M doesn’t seem to be interested particularly in the money a company can give them, they (and Sony) seem to be extremely implicated in what a company can do in terms of marketing for a new 007 installment.

They seems to be also exceptionally reserved on this matters, and probably their refractoriness in talking about these matters comes both from marketing accords and from the leaked information they had early this year through the Sony hacker attack.

In fact, while it appears for a very short time during the movie, it was reported that there were some problems between Sony, movie distributor with its company Columbia, and EON and Sam Mendes and Daniel Craig to place their new phone in the movie, in the end it seems they made up your mind and the cellphone is briefly visible during a scene of the new movie Spectre.
At the same time, this partnership helped EON with the marketing, with ads featuring Moneypenny (Naomie Harris) carrying a suitcase containing the new Sony Xperia Z5.
The same can be said of Heineken. The green-bottled-beer, featured also in Skyfall, returns in Spectre, while Gillette appears for the first time. Heineken is believed to have paid more than 28 million pounds to appear in Skyfall, a part from the marketing effort they made, and the return must have been huge if they decided to pursue the same pattern with Spectre.

Same we can say for Omega, from 20 years now a 007 partner. Since Goldeneye, in fact, the most beloved Her Majesty’s Secret Service agent wears one or two Omegas in the movie, Seamaster usually. Also in the last installment, James Bond wears the new Omega Seamaster 300, and in particular a special version made specially for him.

Yes, this is another route almost all the companies involved in product placement pursue: create a special edition of their product related to 007. Omega has done 2 watches, a special version of the Seamaster 300 and a limited Aqua Terra Bond edition. Sony released its Z5 relating it to 007, showing it with the time 07:00 on the display, Belvedere and Heineken released special bottles, Gillette a limited edition package. Even Aston Martin has released a special DB9 GT Bond edition.

Here there are some ads videos for Spectre:

Sony Xperia Z5 made for Bond:

Heineken, The chase:

Aston Martin DB9 GT Bond Edition:

Gillette and Spectre present: Bond Moments

Omega and Spectre:

Spectre cars, Jaguar and Land Rover:

So, Bond is a big business not only for EON, but also for the products in the movie.